Disinformation is false information shared with the intent to cause harm.

Aided by technology, this growing issue is having serious impacts on communities and organisations. 48% of New Zealanders see false information every day.

Working across sectors, we use research and analysis to help a range of clients understand and build resilience to disinformation.

Our story

Originally working within The New Zealand Centre of Research Excellence Te Punaha Matatini, The Disinformation Project was founded in February 2020 to understand the spread of emerging COVID-19 disinformation.

As more people turned to technology for information, support, and a sense of community, we saw groups that had initially formed around false COVID-19 beliefs growing to include increasingly extreme ideas based on disinformation.

To best understand this growing issue, The Disinformation Project became an independent research group in the civil society sector. We are funded by client services, which allows us to do pro-bono work and public reporting to reflect our community-first priorities.

Four years on, we have pioneered best-practice analysis of the Aotearoa disinformation landscape and its impacts since the issue first emerged. This makes our dataset, research and services globally unique.

Our team

  • Kate Hannah

    FOUNDER AND DIRECTOR

    Kate is a cultural historian of science and technology. She is one of two New Zealand representatives on the Global Partnership on Artificial Intelligence Responsible AI Working Group, and she was previously a Principal Investigator with Te Pūnaha Matatini, Aotearoa New Zealand’s Centre of Research Excellence for complex systems.

    She founded The Disinformation Project in 2020 and has extensive experience in research translation, strategic communications, policy development and community engagement. She is a PhD candidate at the Centre for Science and Society at Te Herenga Waka – Victoria University of Wellington.

    Kate provides critical insight, ensuring our work reflects the communities we serve.

  • Dr Sanjana Hattotuwa

    RESEARCH DIRECTOR

    Sanjana is a world-leading academic with over two decades of experience in studying and advising on information disorders. His work at The Disinformation Project is grounded in mixed-methodology research and his knowledge of global best practice in dealing with disinformation.

    He regularly works with social media companies on how they can strengthen platform integrity, better identify inauthentic behaviours and prevent the abuse of products. He also provides expertise in platforms dealing with wartime ground conditions and advises on navigating militarised contexts on social media.

    His doctoral research at the University of Otago examined the intersection of social media, political communication, propaganda and information disorders in Sri Lanka, as well as how the Christchurch massacre in March 2019 was represented on Twitter. This research was based on  Aotearoa New Zealand’s first-ever Data for Good grant by Twitter, in partnership with the National Centre for Peace and Conflict Studies (NCPACS).

    He has also written extensively about the nurture and nature of information disorders in Aotearoa New Zealand.

  • Nicole Skews-Poole

    COMMUNICATIONS DIRECTOR

    Nicole is a communications and public relations specialist with a background in strategy and crisis communications.

    She has primarily worked as a senior consultant in the public sector and STEM organisations, using media engagement and campaigning to tell important stories and drive meaningful change.

    Her work at The Disinformation Project is anchored in developing accessible messaging on complex issues and helping our clients design best practice approaches to combatting the impacts of disinformaion.

Methodology

Our research methodology is mixed-methods and combines open-source and quantitative data from a range of social media platforms.

This includes computational analysis of very large content and commentary collections, data visualisation, virality and cross-pollination patterns, super-spreader signatures, semantic study, and qualitative analysis data, including discourse shifts over time.

Kaupapa

We are committed to Te Tiriti o Waitangi and the realisation of Tiriti justice.  

We work within the UNESCO framework of responsible expression.  

First and foremost, we are a resource for communities targeted by disinformation. This is reflected in our pro-bono work and the regular release of free resources, research and reports.

We provide media commentary to increase awareness of disinformation and its growing impacts.

Our approach is one of partnership with impacted communities and information-sharing through networks of trust.